Why College Radio Day?
The aim of College Radio Day is to raise a greater, international awareness of the many college and high school radio stations that operate in the USA by encouraging people who would not normally listen to college radio to do so on this day. It is hoped that those people who do tune in like what they hear and become regular listeners. The organizers of College Radio Day believe that college radio is one of the last remaining bastions of creative radio programming, free from the constrictions of having to be commercially viable, and a place where those involved in its programming believe passionately in its mission. College radio is the only free live medium brave enough to play unsigned, local, and independent artists on a regular basis. Indeed, many famous and successful bands today, owe their initial break to being played on college radio. Put simply, college radio is an important part of the media landscape because of its unique and fearless programming.
The organizers also hope that College Radio Day can also be used a fundraising vehicle for those individual stations that choose to participate, benefiting from the extra attention their station will receive on that particular day. Being a participant in this day is free for all college and high school radio stations (AM, FM or online) so that together, for one day, we can lift the profile of an important form of media: college radio. It's a day of celebration. It's a day of live music and special interviews. It's the day college radio comes together.